Latin America

Argentina Internet Use By Location [CHART]

via emarketer.com eMarketer expects internet user penetration in Argentina to pass the 50% mark during 2012, for a total of 22.9 million users. Broadband household penetration is close behind, forecast to reach 49.6%, or 5.7 million homes, in 2013. This translates to more users in Argentina accessing the internet at home than ever before. As…

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Global Social Monitoring For Customer Service [CHART]

via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand…

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2011 Global Mobile Advertising Spend By Region [CHART]

via marketingcharts.com Global mobile advertising spend reached $5.3 billion in 2011, according to a joint report from the IAB Mobile Marketing Center of Excellence in the US, IAB Europe, and IHS Screen Digest. Search accounted for the largest portion of mobile ad spending, at 62%, or $3.3 billion. Search’s dominance was most prevalent in the…

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Mobile Subscriptions In Latin America [CHART]

via emarketer.com According to the February 2012 GSM Association and A. T. Kearney report “Latin American Mobile Observatory: Driving Economic and Social Development through Mobile Broadband,” based on Wireless Intelligence, mobile subscription penetration in Mexico reached 87% in 2011. In the same period, the penetration rates in Chile, Argentina and Brazil were 139%, 135% and…

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Top 5 Mobile States In Mexico [CHART]

via emarketer.com According to data from Comisión Federal de Telecomunicaciones (COFETEL), there were 94.6 million mobile connections in Mexico in Q4 2011. And 42.6 million of them were in just four states plus the Federal District, representing nearly half of all mobile connections in the country. Read the rest at eMarketer. 0.0 00

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