In 2014, for the first time, consumers in Asia-Pacific will spend more on eCommerce purchases than those in North America.
Overall, social network ad spending is growing most quickly in the Middle East and Africa.
Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.
Social media ad spending will approach 12% in the US in 2014, and nearly 9% worldwide.
Mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase.
Global ad spending will rise 2.8% to more than half a trillion dollars in 2013.
North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.