Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
PCs were the most popular game-playing devices, used in 62% of gamer households.
Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.