eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.
This year, Americans will spend more than half of their social networking time on Facebook.
Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.
Wiith video-on-demand watchdog ATVOD recently urging the UK government to do more to protect children from seeing graphic adult material.
Teens were slightly less likely than that to say they were using a console to play video games.
More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.
Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.
Devices most often used for entertainment—TVs and tablets—saw the greatest simultaneous usage: 77% of all TV interactions among US connected device users.
Millennial vs Gen X Mom’s Childrens’ Tech Use [CHART]Rate this post via emarketer.com Another survey conducted in July 2011 by BlogHer and The Parenting Group dovetails with Mom Central’s findings. Some 33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age […]