The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Roughly two-thirds of online retailers have some type of personalized content on their websites.
2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.
For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.
SEO Tactics [CHART]Rate this post via emarketer.com As they worked to include a growing number of mainstream and niche digital tactics in their campaigns, marketers also focused on improving their organic search presence. The most popular method was to add Facebook and Twitter sharing buttons to sites, with just over two-thirds of respondents having used […]
Video Ad Landing Page Behavior [CHART]Rate this post via marketingcharts.com Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says Vindico in an April 2011 report. Based on an analysis of […]