Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
This infographic from DPFOC illustrates the critical aspects of conversion rate optimization.
This infographic from Quicksprout illustrates 20 tips for keeping visitors on your website and in the process, minimize your bounce rates.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.