This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.
While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.