Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
This heatmap illustrates the order in which where people focus their attention on Klout profiles.
This heatmap illustrates where people focus their attention on Klout profiles.
This infographic takes a look at the top fast-food restaurants and their social media presence.
Fast Casual put together this infographic to see how America’s largest restaurants match up on social.