Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders.
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.
A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category.
The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.
The iPad saw the greatest percentage of publishers charging for content across publication categories.