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Keyword Research

e-Strategy Trends’ continually updated collection of keyword research trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Top Google Ranking Factors [CHART]

Chart: Top Google Ranking Factors

In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.

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Health-Related Voice Queries [CHART]

Chart: Health-Related Voice Queries

The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.

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