More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Facebook was the most popular social network for job searching, followed by Twitter and LinkedIn.
Facebook users who talked more with close friends regarding job hunts and job opportunities were much more likely to find employment than those who tended to reach out to acquaintances.
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.