US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Clothing and beauty ranked as the top product categories for which moms shopped on their smart phones and tablets, at 56% and 47%, respectively.
Women were 11% more likely to consider Buying American important when purchasing major appliances (79% vs. 71%).
Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.
9 in 10 American internet users (or 194 million Americans) visited a retail site in December.
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.