Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).