Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.
More than six in 10 respondents said they relied on Netflix to watch shows.
35% of US Web users often or sometimes streamed video through a subscription service, such as Netflix.
User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.
Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%.
Nearly eight out of 10 US adult internet users watched TV on their own schedule.
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
The brands with the most fans on Facebook see a majority share of those fans residing outside the US.
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.