According to comScore, between April 2011 & April 2012, Italy posted the highest growth in the continent, at 24%, & the fourth-highest growth rate in the world.
Indian Millennials Think They’re The Coolest Of ‘Em All [CHART]Rate this post via marketingcharts.com American Millennials (aged 15-25) seem to be pretty pleased with their “cool” factor, but they’re actually more modest about it than their counterparts in a variety of other countries, according to survey results released in May 2012 by InSites Consulting. 43% […]
Global Social Media Growth, By Country [CHART]Rate this post Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected […]
Italian Mobile Internet Penetration [CHART]Rate this post via emarketer.com Italians have long loved their SIM-card-based mobile devices. eMarketer estimates that there have been approximately 1.5 mobile phone subscriptions per person in the country since 2009. But as a result of high penetration, growth has stagnated—total mobile connections in the country is holding steady in the […]
Western European Social Media Use, 2011-2014 [CHART]Rate this post via emarketer.com there are notable variations in social network usage across the EU-5 that are significant for advertisers and marketers. In Spain, for example, social networks already reach a higher proportion of internet users than they do in the UK. Italy too will overtake the UK […]
Western European Internet Use, 2011-2016 [CHART]Rate this post via emarketer.com Western Europe will boast more than 267 million internet users in 2012. By 2016, nearly 290 million will be online—69% of the region’s residents. Germany, with the largest population overall, also has the greatest number of web users: some 57 million in 2012, and 10 […]
Mutlitainment: Frequency Of Smart Phone & Television Use In Europe & America [CHART]Rate this post via paidcontent.org In America, some 86 percent of smartphone owners say they use their their phones as a second screen at least some of the time. Among U.S. tablet owners, 26 percent describe their second-screen behavior as fairly avid, checking […]
Multitainment: Frequency Of Tablets & TV Use In Europe & America [CHART]Rate this post via paidcontent.org There’s been avid interest among private equity in TV “check-in” start-ups like GetGlue and Shazam — and this may be one reason why: New research from Nielsen found that 88 percent of U.S. tablet owners use their devices while […]