Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
The Google operating system (OS) claimed a 56.2% share of smart phone sales in Great Britain in the three months leading up to March 2014.
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.
In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.
Business-to-consumer eCommerce sales, including mobile and travel, reached €22.3 billion ($29.73 billion) in 2013.
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
Just 15% of internet users in France typically watched television via VOD.
UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.