Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
Some 22% of US consumers report having closed an account due to data-privacy concerns.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
Penetration in the East Asian country reached nearly 96%.
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.