Posts Tagged ‘IPTV’
Anticipated Smart TV Market Growth, January 2013 [TABLE]
19% of homes will have a Smart TV this year.
Read MoreExpected Change In Connected TV Viewing Behavior By Device, November 2012 [CHART]
A nearly equal percentage of respondents expected to increase their connected TV viewing on consoles, Blu-ray players and internet video devices.
Read MoreTime Spent Online By Device, 2011 vs 2012 [CHART]
While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreMulti-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
Read MoreDigital Marketing Trends For Luxury Brands [CHART]
Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.
Read MoreHow Internet TV Viewers React To Ads [CHART]
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
Read MoreTypes Of Ads Seen By Internet TV Viewers [CHART]
57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.
Read MoreTime Spent Watching Online Videos Worldwide By Length & Device [CHART]
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
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