At the most basic level, boomers simply do not use smartphones as often as younger people do.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
This infograph by PointRoll illustrates the history of online advertising.
iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
BBA found that the average number of mobile banking transactions conducted weekly via mobile app more than doubled between 2012 and 2013, from 9.1 million to 18.6 million.
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.