This infograph by PointRoll illustrates the history of online advertising.
Laptop computers were the most common device used to stream videos.
iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
Growth in the number of US iPad users was still nearly 30% last year, but this will plummet to 5.7% this year and continue dropping—quickly—through 2018.
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad.
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
iPad sales were surprisingly bad. They totally missed analyst expectations and were down 16% on a year-over-year basis.
When it comes to mobile commerce, there continues to be one dominant player: the iPad.
Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day.