Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
While Android remained the most-used platform, iOS was expected to see a big jump in app development.
Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.
Apple CarPlay for iPhones sales are expected to surge 2,550% worldwide between 2015 and 2020, from 1.4 million units sold to 37.1 million.
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.