This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.
Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.