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Internet Use

Home Broadband User Demographics [TABLE]

via pewinternet.org By 2010, while national adoption had slowed, growth in broadband adoption among African Americans jumped well above the national average, with 22% broadband adoption growth since the previous year. 12 Even with these gains, however, minorities are still less likely than whites to have home broadband overall. And foreign-born and Spanish-dominant Latinos trail…

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Broadband & Dial-Up Adoption, 2000-2011 [CHART]

via pewinternet.org In February 2001, when about half of adults were online, only 4% of American households had broadband access; as of August 2011, about six in ten American adults (62%) have a high-speed broadband connection at home.9 Men are more likely than women to have home broadband, and whites are more likely than minorities.…

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Internet User Demographics, 2000 & 2011 [TABLE]

via pewinternet.org As of 2011, internet use remains strongly correlated with age, education, and household income, which are the strongest positive predictors of internet use among any of the demographic differences we studied. Yet while gaps in internet adoption persist, some have narrowed in the past decade—as shown in the table below. Read the rest…

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Internet User Adoption, 1995-2011 [CHART]

via pewinternet.org In 1995, only about one in 10 adults in the U.S. were going online.2 As of August 2011, the U.S. internet population includes 78% of adults (and 95% of teenagers).3 Certain aspects of the current internet population still strongly resemble the state of internet adoption in 2000, when one of Pew Internet’s first…

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Online Dominates Media Consumption Time [CHART]

via marketingcharts.com The average share of US consumers’ daily media time spent online has risen from about 10% in 2007 to 15% in 2011, and is expected to grow to 16% this year, according to a new report from GroupM. Consumers spent an estimated 1 hour and 12 minutes out of their total of 8…

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