Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device.
Brand building and loyalty were the top online priorities for media and entertainment companies.
The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Advertiser vs. Publisher Support For Connected TV, 2010-2012 [CHART]Rate this post via emarketer.com The growing consumer appeal of connected TVs is one force in favor of integration between online video and TV advertising. It’s also why 28% of brand advertisers and agencies in North America expected to buy ads on that platform in 2012, up […]