The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Usage of connected TVs in US households was up by more than 25% last year.
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
70% of likely voters claimed in June to have watched live TV in the previous week.