Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
More than half of buyers worldwide polled in March 2014 were either using such features or wanted them in their next vehicle.
Smart-home service revenues should double between 2014 and 2019.
Shipments of both smart-home devices and controllers will rise by 20% or more annually in the coming years.
A May 2014 survey conducted by Edelman Berland for GE found that 44% of business executives worldwide had never heard of the IoT.