The travel and hospitality industry leads spending on the Internet of Things technology.
CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Across industries, most decision-makers surveyed by the IDC thought the IoT would be of strategic importance to their business—but not transformational.
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
GSMA Intelligence estimates forecast that there would be 317 million M2M mobile connections worldwide in 2015—up from 243 million last year.