A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
A third or more of American technology professionals said barriers to Internet of Things data and analytics include giving context to the data.
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Internet users worldwide believe that smart home devices will have an effect on their lives.
Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.