Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Online Marketing ROI Metrics [CHART]Rate this post via emarketer.com Others are attempting to roll digital measurement into the larger branding evaluation picture by importing traditional offline count metrics like the gross rating point (GRP). A December 2011 survey from DIGIDAY and Vizu of North American marketers found this mixture was the most popular method for […]