94% of B2B marketers say their website is their top marketing tactic.
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users.
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report.
Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]Rate this post via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to […]