Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]Rate this post via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to […]
Global Digital Journalism [INFOGRAPHIC]Rate this post via mediabistro.com
Global Online Ad Spending By Type, 2010-2014 [CHART]Rate this post via marketingcharts.com Rapid growth in social media and online video advertising is driving increases in the global display advertising market, which is forecast to rise by 20% annually from 2011 through 2014, according to a June 2012 forecast from ZenithOptimedia. The forecast calls for display […]
TV Advertising Influence Wanes With Age [CHART]Rate this post via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of […]
TV Most Influential Ad Medium For Purchases [CHART]Rate this post via marketingcharts.com When it comes to the advertising medium they find most influential in making a purchase decision, American adults are far more likely to point to TV (37.2%) than any other, including newspapers (10.6%), the internet (5.6%), and magazines (4.4%), per results from a […]
US Political Ad Spending By Media, 2008 & 2012 [CHART]Rate this post via emarketer.com Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total […]
2011 Online Ad Revenue by Format [CHART]Rate this post via marketingcharts.com Search remained the top advertising format by revenue share in 2011, a position it has held since 2006. Search accounted for 46.5% of revenues, up almost 4% from 44.7% in 2010. In dollar terms, search revenues reached $14.8 billion, representing an increase of close […]