Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

Top Promotional Strategies For Increasing Sales, March 2015 [CHART]

Chart - Top Promotional Strategies For Increasing Sales

46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.

Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

Chart - Primary B2B & B2C Revenue-Driving Channels

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

B2B Marketing Budget Allocations In 2015 [CHART]

Chart - B2B Marketing Budget Allocations In 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.