TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.