App store search accounts for more than 67% of actual new app discovery.
The presidential campaigns have had the most variation in ads served.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
69% of US internet users find TV news to be the most effective political marketing channel.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.