Us Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Table - Us Online Ad Revenue Share By Company

Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.

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Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Chart - Top B2B Advertisers’ Spending Trends

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

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Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Chart - Online Channels Used For Acquisition vs. Retention

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

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Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

Chart - Most Effective Online Channels For Customer Retention

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

Chart - Top Online Marketing Tactics For Customer Retention

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Chart - Types Of Advertising To Which College Students Pay Attention

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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