Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

What US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]

Chart - What US Voters Do After Viewing An Online Political Ad

Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.

News Media Economics Trends [INFOGRAPHIC]

Infographic - News Media Economics, Trends

Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.

Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

Chart - Change In Ad Spending By Medium

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.