Most Effective Sources Of Data For Marketing, November 2014 [CHART]

Chart - Most Effective Sources Of Data For Marketing

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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Influential Ad Channels Over Parents’ In-Store CPG Decisions, September 2014 [CHART]

Chart - Influential Ad Channels Over Parents

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]

Table - Types Of Ads Consumers Believe Will Disappear In 10 Years

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

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Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

Chart - Forecast: Auto Manufacturer Ad Spend Share For 2015

Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.

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B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

Table - B2B Spending Plans For Demand Generation Channels

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

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Global Ad Spend Share Forecast, 2013 vs 2016 [CHART]

Chart - Global Ad Spend Share Forecast

Mobile is the fastest-growing advertising medium around the world.

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Marketing Channel Integration, October 2014 [CHART]

Chart - Marketing Channel Integration

On average, only 45% of digital marketers integrate any two channels.

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