Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

Chart - Change In Ad Spending By Medium

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

Top Promotional Strategies For Increasing Sales, March 2015 [CHART]

Chart - Top Promotional Strategies For Increasing Sales

46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.

Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

Chart - Primary B2B & B2C Revenue-Driving Channels

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.