The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
App store search accounts for more than 67% of actual new app discovery.
The presidential campaigns have had the most variation in ads served.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.