79% of Americans believe that the technology industry has a positive reputation.
The most time spent online by US physicians was for so-called Health Care Providers content.
The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
Across 18 different categories, postal mail is preferred in 15.
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions.
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
2011 Video Ad Completion Rates, By Industry [CHART]Rate this post via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% […]