Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
Publix enjoys the best customer experience rating of 293 companies measured.
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Payment services maintained the highest number of monthly unique engaged visitors during the six months as the total more than sextupled.
Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.
Customers continue to be report significantly higher satisfaction rates with credit unions than with banks.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.