Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Top Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Social Media Users By Network & Age, November 2014 [TABLE]
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
Social Networks People Use, 2012-2014 [TABLE]
The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
Mobile App YoY Usage Growth in 2014 [CHART]
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
US Social Network Adoption By Gender, December 2014 [CHART]
Only 15% of US adults say they are not a member of any social networks.
Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]
Social networks were hardly ever the preferred channel for making customer service inquiries.
Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Top Social Channels Adopted By B2C Brands, June 2014 [CHART]
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
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