The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Only 15% of US adults say they are not a member of any social networks.
Social networks were hardly ever the preferred channel for making customer service inquiries.
About six in 10 mothers describing the device as ‘like my backup brain.’
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.