![Business Professionals Primary Workday Distractions, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/03/186170-150x150.gif)
Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Top Brands For Customer Loyalty, February 2015 [TABLE]
![Top Brands For Customer Loyalty, February 2015 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/BrandKeys-Brand-Leaders-Customer-Loyalty-Engagement-Feb2015-150x150.png)
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Social Media Users By Network & Age, November 2014 [TABLE]
![Social Media Users By Network & Age, November 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/181910-150x150.gif)
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
Social Networks People Use, 2012-2014 [TABLE]
![Social Networks People Use, 2012-2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/183694-150x150.gif)
The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
Mobile App YoY Usage Growth in 2014 [CHART]
![Mobile App YoY Usage Growth in 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/Flurry-Mobile-App-Usage-Growth-in-2014-Jan2015-150x150.png)
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
US Social Network Adoption By Gender, December 2014 [CHART]
![US Social Network Adoption By Gender, December 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/YouGov-US-SocNet-Adoption-by-Gender-Dec2014-150x150.png)
Only 15% of US adults say they are not a member of any social networks.
Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]
![Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/182183-150x150.gif)
Social networks were hardly ever the preferred channel for making customer service inquiries.
Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
![Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/179536-150x150.gif)
About six in 10 mothers describing the device as ‘like my backup brain.’
Top Social Channels Adopted By B2C Brands, June 2014 [CHART]
![Top Social Channels Adopted By B2C Brands, June 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/L2-B2C-Brand-Adoption-of-Social-Platforms-Nov2014-150x150.png)
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
![Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/181911-150x150.gif)
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
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