![Social Networks People Use, 2012-2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/183694-150x150.gif)
The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
Mobile App YoY Usage Growth in 2014 [CHART]
![Mobile App YoY Usage Growth in 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/Flurry-Mobile-App-Usage-Growth-in-2014-Jan2015-150x150.png)
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
US Social Network Adoption By Gender, December 2014 [CHART]
![US Social Network Adoption By Gender, December 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/YouGov-US-SocNet-Adoption-by-Gender-Dec2014-150x150.png)
Only 15% of US adults say they are not a member of any social networks.
Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]
![Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/182183-150x150.gif)
Social networks were hardly ever the preferred channel for making customer service inquiries.
Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
![Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/179536-150x150.gif)
About six in 10 mothers describing the device as ‘like my backup brain.’
Top Social Channels Adopted By B2C Brands, June 2014 [CHART]
![Top Social Channels Adopted By B2C Brands, June 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/L2-B2C-Brand-Adoption-of-Social-Platforms-Nov2014-150x150.png)
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
![Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/181911-150x150.gif)
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Americans’s Favorite Social Networks, November 2014 [CHART]
![Americans’s Favorite Social Networks, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/182160-150x150.gif)
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
Live Primetime Social TV Activities, February 2014 [TABLE]
![Live Primetime Social TV Activities, February 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/175879-150x150.gif)
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
American Mothers’ Daily Smartphone Activities, July 2014 [CHART]
![American Mothers’ Daily Smartphone Activities, July 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/10/179536-150x150.gif)
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.
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