Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Only 15% of US adults say they are not a member of any social networks.
Social networks were hardly ever the preferred channel for making customer service inquiries.
About six in 10 mothers describing the device as ‘like my backup brain.’
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.