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Business Professionals Primary Workday Distractions, November 2014 [CHART]

Business Professionals Primary Workday Distractions, November 2014 [CHART]

Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.

March 17, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior Tagged With: Chart, Cold Calling, Consumer Behavior, Instant Messaging, Mobile Behavior, Statistics, Text Messaging

Top Brands For Customer Loyalty, February 2015 [TABLE]

Top Brands For Customer Loyalty, February 2015 [TABLE]

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

February 23, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Search Engine Marketing, Social Media Marketing Tagged With: Air Canada, Airline Marketing, Amazon, Apple, AT&T, Automotive Marketing, Brand Marketing, Branding, Consumer Attitudes, Consumer Electronics Marketing, Customer Loyalty, Engagement, eReaders, eTailing, Facebook, Financial Services Marketing, Ford, Google, Hyundai, Instant Messaging, Insurance Marketing, Movie Marketing, Music Marketing, Nationwide, Netflix, Pandora, PayPal, Smart Phones, Statistics, Streaming Video, Table, Tablets, Telecommunications Marketing, Television Marketing, Whatsapp

Social Media Users By Network & Age, November 2014 [TABLE]

Social Media Users By Network & Age, November 2014 [TABLE]

18-to-29-year-old US internet users were more likely than any other age group to use Instagram.

January 16, 2015 By David Erickson
Filed Under: Baby Boomers, Blog Marketing, Consumer Behavior, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Video Marketing Tagged With: Blogging, Consumer Behavior, Ello, Facebook, Instagram, Instant Messaging, LinkedIn, Mobile Social, Online Dating, Photo Sharing, Pinterest, Privacy, Short-Form Video, Snapchat, Statistics, Table, Tinder, Tumblr, Twitter, Visual Communications

Social Networks People Use, 2012-2014 [TABLE]

Social Networks People Use, 2012-2014 [TABLE]

The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.

January 16, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing Tagged With: Facebook, Google, Instagram, Instant Messaging, LinkedIn, Photo Sharing, Pinterest, Short-Form Video, Snapchat, Statistics, Table, Twitter, Visual Communications

Mobile App YoY Usage Growth in 2014 [CHART]

Mobile App YoY Usage Growth in 2014 [CHART]

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

January 6, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, eTailing, Fitness Marketing, Health Care Marketing, Instant Messaging, Lifestyle Marketing, Magazine Marketing, Media Marketing, Mobile Apps, Mobile Behavior, Mobile Games, Mobile Shopping, Mobile Social, Music Marketing, News Marketing, Retail Marketing, Shopping, Sports Marketing, Statistics, Travel Marketing

US Social Network Adoption By Gender, December 2014 [CHART]

US Social Network Adoption By Gender, December 2014 [CHART]

Only 15% of US adults say they are not a member of any social networks.

January 2, 2015 By David Erickson
Filed Under: Consumer Behavior, Demographics, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing Tagged With: Bebo, Chart, Facebook, Gender, Google, Instagram, Instant Messaging, LinkedIn, Market Share, Men, Mobile Behavior, MySpace, Photo Sharing, Pinterest, Short-Form Video, Snapchat, Statistics, Tumblr, Twitter, Vine, Visual Communications, Women

Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]

Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]

Social networks were hardly ever the preferred channel for making customer service inquiries.

December 31, 2014 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Social Media Marketing, Web Development Tagged With: Consumer Attitudes, Customer Experience, Customer Service, Instant Messaging, Mobile Apps, Mobile Behavior, Social Customer Service, Statistics, Table, Text Messaging, Website Marketing

Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

About six in 10 mothers describing the device as ‘like my backup brain.’

December 28, 2014 By David Erickson
Filed Under: Consumer Behavior, Demographics, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Chart, eTailing, Health Care Marketing, Instant Messaging, Mobile Behavior, Mobile Gaming, Mobile Search, Mobile Shopping, Mobile Social, Mobile Video, Mothers, Parents, Retail Marketing, Smart Phones, Statistics, Text Messaging

Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

B2C brands are active on an average of 7.5 social platforms of 17 examined.

December 26, 2014 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Mobile Marketing, Photo Marketing, Social Media Marketing, Video Marketing Tagged With: B2C Marketing, Blogging, Chart, Facebook, Google, Instagram, Instant Messaging, KakaoTalk, Line, Mobile Apps, Mobile Behavior, Mobile Video, Photo Sharing, Pinterest, Short-Form Video, Sina Weibo, Snapchat, Statistics, Tudou, Tumblr, Twitter, Vine, Visual Communications, Wanelo, WeChart, Weishi, Youku, YouTube

Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]

Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]

Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.

November 16, 2014 By David Erickson
Filed Under: B2B Marketing, Baby Boomers, Blog Marketing, Consumer Behavior, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing Tagged With: Blogging, Dating Apps, Ello, Facebook, Instagram, Instant Messaging, LinkedIn, Mobile Apps, Mobile Behavior, Mobile Social, Photo Sharing, Pinterest, Privacy, Security, Snapchat, Statistics, Table, Tinder, Tumblr, Twitter, Visual Communications

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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