YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
This infograph by PointRoll illustrates the history of online advertising.
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Fully 80% admitted to multitasking during conference calls, with work emails the most popular digital activity.