e-Strategy Trends’ continually updated collection of Instagram trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Twitter remains the most popular tool for corporate communications, used by 77% this year (up from 73%), with Facebook (70%, from 66%) and YouTube (69% vs. 62%) also in the top tier of adoption.Read More
Teens with a larger number of Facebook friends also tend to maintain profiles on a wider range of platforms outside of Facebook itself.Read More
Teen girls who are social media users are much more likely than boys to maintain an account on Twitter (31% vs. 21%).Read More
Some 94% of teen social media users say they have a Facebook profile, and 81% say that Facebook is the profile they use most often.Read More