Adoption by the Top 100 brands of social media rose five percentage points (54% to 59%) from November 2012 to February 2013.
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
86% of influencers blogged regularly, and more than half operated between two to five blogs.
Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.
In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.
As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier.
Thirteen percent of internet users are taking and sharing pictures with Instagram.
Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).
Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.