83% of radio listeners in the US have a profile on a social networking site.
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.
40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.
Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook.
Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
There were more than 2 billion web users in 2012, which is a 566.4% increase from the year 2000
Adoption by the Top 100 brands of social media rose five percentage points (54% to 59%) from November 2012 to February 2013.