This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.
Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
This infographic from unmetric illustrates the best days of the week and times of the day to post to Instagram, Facebook and Twitter.
Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.