Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Innovation best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging.
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.
Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly digital-native culture.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Nearly two-thirds of corporate execs said rising customer expectations had increased pressure to innovate.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
Among marketing execs, 35% said that a traditional mindset was the biggest barrier to innovation.