86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Custom video and photography were the top types of visual content that respondents planned to integrate into marketing programs over the next six months to one year.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
Videos are a particularly challenging content type to create, although respondents also see value in them.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.