Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.
Large US companies are shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities.
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
HubSpot put together the 10 Commandments Of Using Pinterest For Business infographic as a guide to using the visual bookmarking site.
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Nifty Marketing created this infographic to illustrate the optimal local landing page.
Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.
This infographic by Online MBA examines the benefits of a 40 hour work week.
SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users.