The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.
This infographic from Marketo serves as a visual checklist for marketing your event via social media.