Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.
This infographic by Mauro Marino illustrates the partisan makeup of the US House of Representatives from 1949 to 2012.
This infographic is based on research from CafeMedia that takes a deeper look at what the segment values most when it comes to work, money, and experiences.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.