For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
86.2% of US agency and marketing executives said that engagement was a priority for their company.
About three in 10 respondents said they expected brands to provide them with material they could use when producing their own content.
The top way in which marketers were using social media analytics was campaign tracking (60%).
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.