Posts Tagged ‘Influencers’
Microinfluencers [INFOGRAPHIC]
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
Read MorePost-Event Social Media Marketing, September 2014 [CHART]
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
Read MoreTop Ways Social Media Provides Enterprises Value, October 2014 [CHART]
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.
Read MoreMarketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreInfluencers' Expectations Of Brands, January 2014 [CHART]
About three in 10 respondents said they expected brands to provide them with material they could use when producing their own content.
Read MoreHow Marketing Pros Use Social Media Analytics, January 2014 [CHART]
The top way in which marketers were using social media analytics was campaign tracking (60%).
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreUse Of Social Media Sponsorship By Marketers vs. Influencers [CHART]
55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.
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