84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Nearly all US bloggers promoted their blog posts on social media.
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
86% of influencers blogged regularly, and more than half operated between two to five blogs.
65% of top US brands reported participating in influencer marketing.