Influencer Marketing

Factors Contributing To Enjoyable Ads [CHART]

Chart: Factors Of Enjoyable & Memorable Advertisements

Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.

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Instagram Sponsored Ad Posts, 2016-2017 [CHART]

Chart: Instagram Ad Posts, 2016-2017

Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.

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