B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Nearly all US bloggers promoted their blog posts on social media.
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
86% of influencers blogged regularly, and more than half operated between two to five blogs.
65% of top US brands reported participating in influencer marketing.