One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.