Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.