Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.
Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
On a country-by-country basis, the US is by far the leader in total media ad spending.
Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.
The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.