Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
This infographic by Adecco illustrates the changing nature of the marketing department.
Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing.
Only 54.9% of online marketers worldwide said Google+ was one of their top five most-used sites for social media marketing, compared to 87.7% who cited Facebook and 82.7% who cited Twitter.
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
An infographic that illustrates how small businesses compete with big brands.